Marketing Duties as Product Planner

Marketing Duties as Product Planner


Before being marketed commercially a product must be planned or brewed properly. A company cannot just release a product without careful planning. At least there must be a basis that is owned by the product. For example, it will target to what circles the product is made.

If it is devoted to the lower middle class. So the marketing task in planning this product will focus on price. With an affordable price, the company will be able to attract the interest of consumers from the middle to lower classes. Although sometimes the function of the product is indeed far if compared to the expensive price.

Indeed, if a product has more efficient and many functions. Even though the price is expensive, the product will sell well. For example, a smartphone with a high specification will be more expensive when compared to an ordinary cellphone. Then a variety of additional features such as waterproof will increase consumer interest.

Another story if the product is the task of marketing will focus on sales speed. Maybe the company will make products with large quantities and affordable prices. For example, only with snack food plus the net amount and subject to discounted prices.

Mixing the Right Price

As a tricky marketing task determining prices has become a challenge. Marketing must compare prices for similar products before they can be marketed. For example, the company will issue new soy sauce products. With the same specifications as competitors but with more bonuses.

The competitor sets the price of 1000 rupees. Then you cannot immediately set the price to 5000. This is irrational and only results in this product failing to sell on the market. The biggest price ratio that can be set by the company is around half the price of competitors.

If you want to back up the product on its inaugural marketing. Then the company can market at half price with a fairly small profit calculation. Then after consumers feel the benefits of the new product. Re-raising the original price, provided the normal price was introduced during the blow-up.

Promotion Planning Main Marketing Tasks

As is known by most people. That the task of marketing is to do efficient marketing. One part of marketing is not just selling. But also do promotion or promotion. What exactly is the promotion? Promotion is the introduction of a product or providing information related to it.

Promotional methods very much ranging from conventional to using social media. It was even known as a door-to-door promotion. This is intended because of the importance of product promotion. But thankfully, with the development of various kinds of social media promotions are increasingly easy to do.

The basic rule of promotion is to introduce products as efficiently as possible. This means that the task of marketing is not just to introduce products from a to z. but they have to package the discussion in the promotion to be more efficient. With this efficiency, marketing must also be able to attract the hearts of consumers and potential customers.

Give service

Hospitality is another function of marketing. Service is a way for a transaction to take place. Without good service, consumers will tend not to be interested in goods or products. For example, in a supermarket, consumers will shop. But he was greeted with poor service so that consumers finally decided.

To find other supermarkets that will provide better service. Cases like this are very common. To provide maximum service. Then the employees also have to lighten their workload. Using software is, of course, the only answer.


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Point of Sale Track Sales Development

Point of Sale Track Sales Development

Woman, Women, Business Woman, Female

Maybe those who have retail-related companies are already familiar with this point of sale. The benefits of POS itself are very diverse not only can be used for the transaction process. Even though its existence tends to be at the cash register, people often associate POS with cashiers.

This POS is very diverse and will be tailored to the needs of the company. The more complex transactions and maintain the equipment needed by the company. Then the POS form will adjust. As you can see directly in a number of retail companies, the main form of POS is transaction recording software.

Then what are the benefits to be obtained by companies that use point of sale. Here we will present some other benefits, where not too many people understand the true use of this POS. With this information, you can optimize the use of POS for companies.

Point Of Sale Makes It Easy For Companies To Sell

Service is the essence of marketing, so with a point of sale. The company can do its best through this POS. Especially with the availability and search of goods. It does not even rule out the possibility that companies can create a service concept where consumers can serve themselves. This is better known as self service.

Before the POS, a company would be very difficult to provide excellent service to its customers. Especially for potential customers who do not know the company’s services. Usually these new customers will demand speed and accuracy in service.

The presence of convenience through the point of sale was welcomed by business people. Especially the retail type, because they can provide a device that facilitates the service of its employees. With this maximum service, companies will tend to be chosen as the main choice by consumers when they have needs.

Point Of Sale As A Means Of Knowing Stock Products
The benefit of the next point of sale is as a tool for knowing stock products. The use of POS may be specific to the warehouse or management. Because the ones responsible for the stock are the management. Unlike the benefits of the first POS as a means of providing services.

The usefulness of POS in terms of stock monitoring is quite crucial. Of course POS does not only act as a monitoring tool. But it also functions to return goods and order products to the center. With a more efficient information channel because of ordering and returning goods through the POS application. Then ordering and returning products to the center will be clearer.

Actually the point of sale has been used for a very long time by the company. Maybe you could say that POS has grown since the introduction of various mini and super markets in the world. For Indonesia POS may still be very limited in use. Only used in a number of companies and businesses that relate to sales.


BPJS contributions paid by employees

BPJS contributions paid by employees

Smart, City, Communication, Network

In the event that BPJS contributions are paid by the employee, the component is included as a deduction from gross income. BPJS contributions included in deduction of gross income are:

Old-Age Insurance (JHT)
This program is intended as a substitute for lost workforce income due to death, disability or old age and is organized by the old-age savings system. The amount of old age pension program contributions borne by companies is 3.7%, while those borne by workers are 2%.

JHT premiums provided by employers are not included as an income enhancing component. The tax will be imposed when the employee receives the JHT. Whereas JHT premiums paid by employees are deductions from gross income.

Pension Insurance (JP)
It is a social security that aims to provide a decent degree of life for participants and / or their heirs by providing income after a participant enters retirement age, total disability or dies.

Pension Insurance (JP) is in effect since July 2015. JP program contributions are 3%, consisting of 2% of employer contributions and 1% of employee contributions.

Health Insurance (JKes)
Since 1 July 2015, the Health Insurance contribution rate paid by employees is 1%.

PTKP (Non-Taxable Income)
This is an important component of how to calculate Income Tax 21 2018 is the amount of gross income for taxpayers who are not taxed. In accordance with Director General of Taxes Regulation No. PER-16 / PJ / 2016 and PMK No. 101 / PMK.010 / 2016, here are the latest PTKP rates you need to know:

Category I: Rp54,000,000 / year or Rp 4,500,000 / month for self-taxpayers
Furthermore, Category II: IDR 4,500,000 per year or IDR 375,000 per additional month for married taxpayers
Category III: Rp. 54,000,000 / year or Rp. 375,000 / month for wives whose income is combined with the husband’s income
Finally, Category IV: Rp. 4,500,000 / year or Rp. 375,000 / month for each family member and blood family member in a straight line and fully dependent children, with a maximum of 3 people for each family.
Method or Method of Calculating Income Tax 21

Although the calculation of Income Tax 21 has been regulated by the Directorate General of Taxes, but in practice, each company has its own method of calculating PPh 21 which is adjusted to the tax benefits or net salary received by its employees.

There are 3 most common methods or ways to calculate Income Tax 21, namely:

Gross Method (Gross Salary without Tax Allowances)
The first way to calculate PPh 21 is the gross method. Can be applied to employees or income earners who bear income tax 21 payable themselves. This means that the salary of the employee has not been deducted with PPh 21.

Gross-Up Method (Net Salary with Tax Allowances)
The next way to calculate PPh 21 is to use the gross-up method. Can be applied to employees or income earners who are given tax benefits (salary increased first) in the amount of tax withheld.

Net Method (Net Salary with Corporate Borne Tax)
The last way to calculate pph 21 that can be used is the net method. Can be applied to employees or income earners who get a net salary with tax borne by the company.

How to calculate Income Tax 21 for Permanent Employees
To make it easier to understand how to calculate PPh 21 according to PTKP 2019, let’s take a case example. Suppose you work as a permanent employee in company X with a salary of Rp. 8 million / month.


How to Calculate PPh 21 Free Dizziness According to PTPK 2019

How to Calculate PPh 21 Free Dizziness According to PTPK 2019

Savings, Budget, Investment, Money

This article will show you how to calculate Income Tax 21 in accordance with PTPK 2019 which will make it easier for you to pay employees. However, before that you must understand the terms and components. Only then can you learn the methods for calculating PPh 21 and examples of their application. Immediately, we discuss together.

What is PPh 21?
According to the Regulation of the Director General of Tax Number: PER-32 / PJ / 2015 concerning Income Tax Article 21, the meaning of PPh 21 is the tax on income in the form of salary, wages, honorarium, benefits and other payments by name and in any form relating to employment or positions, services and activities carried out by individuals who are domestic tax subjects.

In short, PPh 21 is one type of tax that is levied for each income that is earned by tax subjects. The tax subjects here are those who earn income. Therefore, every employee, employee, or worker who receives a salary is required to pay income tax (PPh 21).

Legal Basis for Income Tax 21
The previous paragraph stated that the legal basis of PPh 21 is the regulation of the Director General of Tax Number: PER-32 / PJ / 2015, right? Well, this regulation was later updated to Regulation of the Director General of Tax Number: PER-16 / PJ / 2016 concerning Non-Taxable Income Tariffs or PTKP.

You should also know that the PTKP tariff for 2019 has not been different since 2016. So, the calculation of Article 21 Income Tax for 2019 still refers to the 2016 PTKP.

Components Used to Calculate Income Tax 21
To understand more details, you can learn the components and basic concepts of how to calculate Income Tax 21 below.

Gross income (gross income) PPh Article 21
Gross income or gross income is the type of income subject to withholding Article 21 Income Tax. What are the elements contained in it?

The income enhancing elements included in gross income are:

Regular income
Apparently, routine income is included in the element to calculate pph 21 you know! This method of calculating PPh 21 will not be separated from the routine income of individual taxpayers, ie wages or salaries received regularly within a certain period. As for who is part of routine income are:

Basic salary
First there is the basic salary that is included in routine income. Is a basic salary that is set to carry out a certain position or job at a certain rank and time group.

Then there are benefits, which are additional income beyond the basic salary related to carrying out tasks and as an incentive. For example is the position allowance, transportation allowance, meal allowance, and others

Non-routine income
The second component is non-routine income, which is defined as wages or salaries received irregularly by an employee or other income recipient, such as:

Can be interpreted as additional income beyond salary to employees or additional dividends to shareholders.

Religious Holidays Allowance (THR)
There is also a holiday allowance or what we know as THR, which is non-wage income that must be paid by employers to workers / laborers who have a working period of 1 month with proportional calculations and paid before the religious holiday.

Overtime Wages
Finally there is overtime pay in addition to the wages paid by the company because workers extend work hours from the normal working hours that have been determined.


Fill in your free time

Fill in your free time

How to get rid of laziness is suitable for you who have free time and energy, but do not know how to use it. If you have a hobby in a particular field, you can fill your free time by honing your skills in the field that is your hobby. Who knows, what was originally just a hobby can be a life skill that you can later use for the world of work later.

If not, you can do this way to eliminate laziness with other beneficial activities. For example: helping mothers take care of plants, take care of the house, or cook; follow the activities of the hobby or social community that interests you; and so forth.

The essence of how to eliminate this lazy one is that you should be able to fill your free time. Fill in the benefits mentioned earlier. That way, you will be protected from being lazy or lazy to move.

Don’t Delay Tasks or Jobs
Inversely proportional to how to get rid of laziness before, how to get rid of laziness is actually suitable for those of you who are working on a multitude of tasks or jobs. Tasks or jobs that are so many often make us bad mood and lazy to do it. As a result, we delay and worse, don’t do it at all. So from that, how to get rid of laziness is very suitable for you.

You should not postpone tasks or jobs that are so crowded. Start working with all your ability. This is done so that you are free from feeling lazy. To make it easier, divide your tasks or work into several categories.

Choose which jobs are classified as light, heavy, tight deadlines, and which are quite loose deadlines. After that, prioritize which category of tasks or jobs are done first. As a suggestion, do a task or work that comes into light work or a deadline that is pretty tight.

Sometimes, you will struggle to overcome your laziness, even though you have done a number of ways to eliminate laziness before. That will certainly make you feel hopeless. In fact, you also feel that a number of ways to get rid of laziness are pointless to do. Even so, you don’t need to worry. The reason is, you can overcome this by eliminating this lazy one.

By being motivated (motivating yourself again), you can be more motivated to get rid of your laziness, even though you have failed and despaired. You can do the motivation by remembering the goals that you want to achieve; or remembering what are the benefits behind relieving laziness.

How to get rid of this lazy one can also be done by self-talk or giving positive suggestions to yourself. You just need to be patient and continue to do a number of ways to eliminate the laziness you’ve done so far. ”

Pay attention to food and drinks that enter the body
Do not carelessly eat and drink if you do not want to be hit by laziness. Eating instant noodles will also make you feel lazy. Instant noodles cannot be digested quickly by the body.

Believe it or not, the body needs hours to digest instant noodles. Therefore the body actually gets tired quickly because the energy obtained is not proportional to the energy that must be expended to digest instant noodles.

Too full will also tend to make people lazy. Lazy motion (mager), the term young people today. This mager is the forerunner of feeling lazy.

Therefore do not eat too full. Regulate food intake not to overdo it. Eat before you are hungry, stop before you are full.

Get into the habit of getting up early
Another way to get rid of feeling lazy is to get used to getting up early. Accustomed to getting up early, the body will feel more refreshed and vibrant. You can be better prepared to go through the day with more energy and energy.

Of course, don’t forget to eat breakfast after waking up and taking a shower in the morning. Because breakfast will help you focus more on completing work from morning to afternoon when lunch time arrives.

To be able to wake up in the morning, you definitely can’t sleep late at night. At 10 o’clock at night your eyes are closed with your body lying on a warm mattress.

Staying up late will only make you wake up late. When you wake up in the afternoon, it tends to be more lazy to undergo a daily routine. The encouraging hormone that appears in the morning has already disappeared from your body.


Digital Native

Digital Native.

People, Man, Guy, Beard, Laptop, Window

Digital native is one of the terms that are often used to describe Y generation and technology. While immigrant digital is a term that is often used to describe technology and generation X.

The use of the term digital immigrant in generation X is caused by the use of technology in everyday life is not a common thing and has not had a significant impact on everyday life.

In contrast to digital native where the use of technology in everyday life is very common and the impact is very large in everyday life.

Generation Y is very dependent on technology in carrying out its activities. Starting from work, transportation, to payment transactions. Technology also plays an important role in the interactions carried out by millennials who tend to use social media in social interactions.

This generation can also adapt quickly to new technologies that are on the market and begin to implement these new technologies in their lives.

Some generation X thinks that generation Y has answers and solutions to every problem that exists by utilizing the ease of access to information possessed. Of the many millennials who have a variety of solutions, only a handful do the execution of ideas and solutions in solving problems.

Political Views

Generation Y generally has a political outlook which tends towards social liberalism. In Indonesia, millennials begin to focus on the substance of the problem compared to the rhetoric of political leaders.

For those who are interested in politics they are generally firm in their respective positions and in accordance with the information, political feelings and values ​​they profess.

Not all Indonesian millennial generations are interested in politics. For those who are not interested they think that it is not important to discuss politics. But not infrequently despite saying so they have their own political principles and values.

They only consider political discussion a waste of time. According to them everyone must have made their own political choices and attitudes.

Religious Belief
In general, global millennial has a tendency to not have religion. In secular countries, millennials generally do not believe in religion. Atheism and agnosticism are views held by most millennials in a secular state.

Unlike in Indonesia, where millennial generation still believes in the existence of one God. Although the practice opinion is different, where millennials generally prioritize tolerance in the social life of their religion compared to their predecessor generation.

Work Culture
The Y generation work culture is certainly different from the previous generation. In addition to technological factors, millennial work culture is also influenced by the nature of millennial generation and the social values ​​it adopts.

In the world of work, millennial generation is assumed to be the generation that has no loyalty to the company. Maybe this is true considering that this generation tends to be idealistic and possesses the nature of entitlement.

Work culture which is considered ideal for millennial generation has the following characteristics.

Flexible Work Environment
Nowadays remote working or working outside the office is becoming a trend among millennials. Several types of jobs with technology and the widespread use of the internet allow it to be completed outside the office environment.

Companies that have remote working policies are an indication of an ideal company for millennials. A flexible work environment aims to reduce employee stress levels and overall employee well-being.

A sense of togetherness
A millennial in carrying out his work wants to make a positive contribution to the company. A sense of togetherness can increase participation and a sense of belonging to the company, which can have a positive impact on the company.

The opportunity to develop oneself is one thing that is considered important for millennial generation. You need to remember, millennial generation tends to be idealistic, entitled, and have high self-confidence.

If a millennial who works for a company feels that he does not have ample opportunities to develop himself and his career, he will most likely leave the company he works for.